Pull It Hand Pulled Noodles
ASPaC Awards 2019, Gold Award
Size: 115mm (L) x 40mm (B) x 175mm (H)
Theme: Inspired
Pull it packaging is inspired by the way how noodle master stretches the dough into multiple strands of noodles. Tapping also on the form of an accordion musical instrument, the compressing and expanding movement stimulates the imagination of the hand-pulled noodles making process. The spring-like mechanism also reflects the chewy texture of handmade noodles.
Consumers get to transform themselves into noodle master instantly having a personal touch in making noodles. Experiencing the fun of pulling them before cooking and savour into the noodles that they have just made fresh out of their own hands.
